This may be one for the ladies, but I certainly don’t want to exclude all the very stylish men I know…The summer sales are coming. Many shops are already sending out preview sale invitations with up to 40% off marked prices. And though this used to fill me with great joy, I am under no illusions when I get these invitations; I am not special, I have just done A HELLUVA LOT of shopping in my time, so qualify for a lot of discounts!
I used to love a sale. I mean, who doesn’t love a bargain? The trouble with a bargain is that sometimes we get swept up with the markdowns and end up with more stuff we didn’t need in the first place.
These days, I try to be a little more discerning. The reality is, for me there is less desire to snap something up in an end of season sale - here’s why:
Firstly, because we seem to live with a “get it now” mentality, so if I really lust after something, I try it on and if it fits and I can afford it, I buy it. The justification for buying something full price is that my size may not be there at the end of the season, but to be honest we can all justify whatever we want….Secondly, if I have waited till the end of the season, I obviously didn’t want the, let’s say for instance, dress, that much, so maybe I’m just imagining I want it, because it’s in the sale?
And finally it is END OF season. Clothes that we “ooohed” and “ahhhed” over in January for Spring/Summer are somehow less appealing. And as the fashion industry turns its’ attention to pre fall/autumn collections, we are already being tantalized by new season lines, having not yet made full use of our summer wardrobe.
However, sales do have their place. Nowadays, my strategy is I only really buy special pieces in sales. Luxurious fabrics and beautifully cut dresses or jackets that are timeless.
Like a hawk, I will watch something that was horrendously expensive at the start of the season, which I adored but there was absolutely no justification in handing over my credit card for; I will watch as the price gets slashed.
Sometimes if you can bear the wait beautiful things can be discounted by as much as 80% and snapping them up then, feels so good, I think this may be a legal high...There is of course a gamble involved here so I will also say a little prayer to the shopping angels so that if and when the price becomes affordable, my size is still available.
I am not a fan of buying stuff that sits in your wardrobe unworn, so whatever I buy I wear and I think, some of us can go a little crazy in the sales as it is all cheaper. I must deter you from this - there’s no point buying stuff just because it’s cheaper, unless it’s gorgeous on you of course.
So how you will shop the sales? Do you go crazy or do you have a strategy?
Personally, I have my eye on a pair of Saint Laurent black leather shorts. I have lusted after them for months and my lust is undiluted. I cannot justify them, but I will watch and wait and with any luck, they will come down to a much less eye -watering price…fingers crossed…In the meantime, happy sales shopping let me know what you find…